As we launch our new Phoenix Promotional Counter this month, we’re taking a look at the myth that inspired its name. Mythical creatures and beasts form many tales when we are young; stories of fire-breathing dragons and talking mermaids continue to be re-imagined in popular culture. Stories of such creatures have been passed down by word of mouth through generation to generation and the origins of the Phoenix can be traced back to the ancient Egyptians. Typically, the story goes that when the Phoenix dies, it is then re-born from the ashes, making it symbolic for re-birth and immortality which endeared it to inquisitive ears thousands of years ago.

As with all mythical beings, there is no genuine evidence that a Phoenix has ever existed but its symbolism has been carried through civilisations across the globe. Traditionally, it was regarded as representing the empire, resurrection, life in paradise and later, Christ, Mary and the exceptional man. As such, when the Phoenix supposedly originated in Ancient Egypt, it became widely associated with the flooding of the Nile each year, which fertilised the land and ultimately led to the prosperity which the area thrived upon. The first physical examples of the Phoenix then appeared, being carved into amulets as a symbol of re-birth and immortality.

The ideas surrounding the Phoenix resonated with the people at the time and would go on to be mentioned in the plays and works of the ancient Greeks. The story became embellished here, as historians such as Herodotus described how the bird would live for 500 years before building its own funeral pyre before self-combustion and then its offspring would rise from the ashes. It is this phrase that has become enshrined in many languages and symbolism of ‘rising from the ashes’ often leads to reminiscing of the Phoenix and being reborn.

While making a significant impact on history, the question is why has the Phoenix become globally recognised having originated in civilizations which are thousands of years old. The answer is simple; religion. As stated before, the Phoenix quickly became associated with Christ and the idea of re-birth led to them both becoming associated. The symbol of the Phoenix was widely adopted on early gravestones and while it was not explicitly written in the King James V version of the bible, it was featured in other translations.
From there, Christianity and stories of the Phoenix spread throughout Europe and later, Asia and the rest of the world. Now it finds its place in the genre of fantasy, these magnificent beasts capable of spectacular achievements which continue to excite both children and adults alike in popular literature.

And now, our new promotional counters bear the name of the Phoenix, and while it will not rise from the ashes (please do not try this at home!), it is designed to be a beacon on exhibition stands and provide a leading light for the display. For more information on the Phoenix Exhibition Counter or for any further information on exhibition stands, you can give us a call on 01733 232000 or send an e-mail to sales@go-displays.co.uk.