Increase ROI On Your Exhibition Stand
Attending an event is nothing short of expensive, so when planning a stand, print design and mapping out the day, you also need to be aware of the budget. Breaking down the requirements for the day there are 2 main ways to make a ROI.
- Building rapport and taking business and orders away from the event
- Being able to reuse your exhibition displays
Point number 2 is easy to take control of and can help assist with more events into the future.
How do you design an exhibition stand which is multi use?
How many events are you going to?
Before making an exhibition stand purchase, it’s a good idea to have an estimate of how many events you plan to attend. By having a ballpark figure, it’ll be easy to assess how many times the chosen stand will need to be used.
Make a list of your configuration ideas and how you’d like them to work. You can then compare this to the available stands and hopefully it’ll narrow the options down.
Stand Sizes
As well as the stand shape and configuration options, the most important detail is the stand size. It needs to be clear how the stand sizes change and how your chosen exhibition display can be adjusted to fit comfortably into the available space.
Tip : The exhibition stand needs to fit into the space and in some cases there are repercussions if the stand is out side of the allocated space.
Transportation
With events being booked all over the UK and internationally, the ability to take the stand from venue to venue is important.
Generally, a display stand will come in numerous cases. Making it easy to pack, store and travel with. Also be cautious of the weight and be sure the stand can be used by all staff members without any issues.
Replacement Panels
To make the most out of your stand, it’s important to be able to remove and change the printed panels. Changing panels gives the freedom to update your marketing message as frequently as needed.
Having extra panels on hand allows you to choose the right design for each exhibition.
Self build
The need for an assembly service can be costly and would be charged each time the stand is used. Eliminating this cost will save on the additional costs each time, otherwise every time you use your stand your being charged.
Cutting down unnecessary costs at each event and making smart choices will ensure the same hardware can be used. By doing so, you’ll be lowering the cost at each event and the cost per use will continue to decrease.
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