As a regular exhibition attender, you may be planning your next event and looking for the perfect stand. As your research begins you will notice the Pop-up frame is a massive part of the exhibition market, the display is a great way to showcase your brand and reach out to your potential customers.

We love a pop up as much as the next person and believe the stand is efficient, simple and cost effective – but does it pay to be more adventurous and what options are available?

The right stand

Research is key. When looking for a stand think about longevity, look for a forever stand not a one-use stand. By this we mean, make sure you can replace your panels and you have the options to amend the stand in a way that works for you now and to support any business changes.

To get the most from a Pop-up stand, link them together, create different shapes and mix up your display.

Be Bold

A straight or curved stand looks great but don’t be scared to be great AND bold. Take a chance to create a bespoke Pop up display, this will allow you to utilise your space to the maximum, create various shapes and configurations.

The more stand you have the more space you have to promote your brand and reach your target audience. Not only that, the stand will be unique and will be sure to grab some attention.

Stand tall

The standard height for a stand is around 2m – why stop there?

3m tall Jumbo stands are available, this gives you the extra height so you will be seen from afar and hopefully draw visitors to your space and outstanding display.

Attach some extra lights too and allow your stand to shine!

Planning

Your chosen exhibition company will be the best point of contact, allow them to take away the stress of planning the stand, let them do it for you – after all this is what they do best!

Be sure to leave them with a clear brief, budget and deadline, you can then watch your ideas come alive and have the stand of your dreams.