Promotional counters can become a bit of an investment, but fortunately that is because the blocky and cheap appearance that they became synonymous with is a thing of the past. Nowadays, manufacturers such as ourselves are developing modern designs and bringing promotional counters up to speed with the modern marketer. Through speaking with customers on a daily basis, we have developed a pretty good understanding of what they want to see from promotional counters. Therefore, we have a tweaked and toiled with the design to ensure that our promotional counters meet the needs of the client as much as possible. So, with all of that in mind, I will be talking you through the tricks and features to be on the lookout for when searching for your promotional counter.

Consider The Design

One thing which has always been associated with promotional counters is that they are usually covered with branding and flashy slogans designed to stir an audience and lure them into what is on offer. This surprisingly useful technique is still very much prevalent and the advances in modern design mean that more eye-catching graphics are possible. Modern promotional counters are increasingly geared towards being able to serve in a variety of locations whether that is at an exhibition, trade show or presentation. So bare this in mind when designing yours, as while designing a graphic to highlight a new product is great at an exhibition, the novelty of it will quickly wear off when exhibiting elsewhere and the product is no longer your focus.

In the past, promotional counters were a bit of a faff to set up and later pack away, often causing more hassle than they were worth. Fortunately, as is the case with the Phoenix Promotional Counter, this no longer has to be the case. Modern alternatives often can be quickly and easily converted into carry cases, meaning that you no longer have to waste thirty minutes trying to get your head around the dodgy setup instructions.

Is It Practical?

Before taking the plunge, consider where you intend to use a promotional counter as well as the strategies that you hope to integrate it into. While glass or wooden promotional counters offer a stylistic edge, there are obvious downsides such as the weight of such a unit as well as the fragility of it. The Phoenix Promotional Counter is designed to be as lightweight as possible without hindering its stability, making it very adept at being transported while still introducing an eye-catching design.

The great thing about promotional counters is that they can be used for a large range of marketing strategies. Whether you are hoping to introduce demonstrations, presentations, talks or something a bit more creative, the promotional counter can be tailored to accommodate any number of these. Promotional counters are designed to be at the forefront, whether that is on your exhibition stand, as a lectern or simply as a standalone, so it is crucial to pick out a unit which is going to help your organisation stand out and catch the eye of potential clients.

If you are interested in further information about our Phoenix Promotional Counter or any of the other products that we provide, then please give us a call on 01733 232000 or send an e-mail to sales@go-displays.co.uk and our team would be more than happy to help.