What to Look for with Exhibition Stand Design
Whether you are a seasoned veteran of exhibitions or you are scouring for ideas as you prepare to go to your first one, it is critical to understand the importance of getting the design of the stand right. A good exhibition stand could potentially set you up with business for the year ahead. A poor exhibition stand design could considerably damage the reputation of your business in the eyes of your peers. Fortunately, getting the design right is not that hard. There are many professionals out there who can work with you to create a tailor made design.
Ticking All The Boxes
To minimise the risk of things going wrong on the day, there are a few things you need to consider before selecting which route you are going to take. First and foremost, you need a company that produces the stand from concept to completion. They can take your idea, no matter how whacky, and tailor make the stand and graphics to suit your vision. At Go Displays, we specialise in doing exactly this. We create bespoke exhibition stands for clients from a wide variety of industries.
Money, Money, Money
Next, you need to consider the stands they produce. Some will produce custom exhibition stands which are built from scratch and are entirely unique. However, a major drawback is the considerable cost for one of these. As well as the fact that most require a dedicated team in order to set the exhibition stand up once you arrive. If you’re not quite a multinational company yet, then a more convenient solution is to look for companies who produce modular stands which are cheaper, easier to set up and can adapt to varying exhibition spaces.
Versatility and Design
Many of the clients we work with intend to attend at least two exhibitions a year. Which is why it is important to pick a design which is versatile and can adapt to different environments. It would be a complete waste of money to create a stunning exhibition stand for one event, only to find you’re unable to use it again. We produce the Streamline exhibition stand to address this problem directly. The modular design ensures that if you have less space at your next exhibition, we can take this into consideration during the design process to create an exhibition stand that can be reduced in size if required.
Setting Up Your Stand
Furthermore, bear in mind what it takes to set up the exhibition stand you are looking at. Many have fallen foul of eye catching designs in the past, only to find lots of heavy gear required to transport and set it up. In particular, if you are taking a small team, look out for exhibition stands which can be neatly packed away. With a Streamline exhibition stand, you get a wheeled carry case so it can be easily transported.
Finally, if you have all of this arranged, there is one final thing to consider. Maybe you are only attending one exhibition this year and decide to start attending a few more next year. Or you have a busy schedule of trade shows coming up. Take care to look for the guarantees. While it may look great at first, being printed on poor material will become apparent the more you use it. At Go Displays, we exclusively use high quality inks and materials. This is why there is a 10-year guarantee included with every Streamline exhibition stand we manufacture.
If you would like to know more about the Streamline exhibition stand or any of the other exhibition materials we have on offer, then please get in touch by calling 01733 232000 or by sending an e-mail to sales@godisplays.co.uk.
